Gaydon Leavitt, or G as we like to call him, is a marketing scientist who has taken an innovative approach to improve the way that marketing operates. He is devoted to helping organizations develop marketing departments that produce profitable growth. For over a decade, G, founder and president of Innovation Simple, Inc., has helped more than 500 small businesses in nearly 200 different industries perfect their marketing strategy and execution. His core belief is that building a profitable marketing infrastructure and obtaining ROI should be the primary concern of every small business executive, and he is fully devoted to helping others accomplish this feat; in fact, this the fundamental purpose of his career. As the creator of intellectual property such as “The Marketing Equation”, “Setrics” and “Savavo” the models, software, and strategies that G has developed are unprecedented and wholly focused on creating an alignment between an organization’s plan, brand, lead generation, and ultimate success. G combines an innovative, technologically-focused and data-driven marketing approach customized to today’s developing world with timeless marketing strategies that have proved successful for hundreds of years. He is devoted to helping businesses gain the clarity required to grow profitably and predictably and is passionately devoted to changing the way that the world thinks about marketing.
“There is only one valid definition of business purpose: to create a customer”