Setrics Tracker Fran Playbook | Own Your Marketing


Welcome to Fran Playbook. Explore the science behind our complete growth system built exclusively for franchisors.

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  • Introducing the Marketing Equation

    marketing equation

    Scientific marketing runs on strategy.

    • Customer Profiling
    • Targeting & Segmentation
    • Competitive Analysis
    • Industry Analysis
    • Revenue Model for CLV
    • Market Positioning
    • Product Development
    • Clear Differentiation

    Identity creates connection with your audiences.

    • Company Naming & Slogan
    • Product Naming & Branding
    • Logo, Icons and Styling
    • Brand Platform
    • USP Articulation
    • Complete Messaging
    • Offers & Domains
    • Content & Voice

    On-point media turns viewers into believers.

    • Social Media
    • Compelling Video
    • Websites
    • New Age Ad Assets
    • Outdoor Media
    • Print Media
    • Traditional Ad Assets
    • Infographics & Ebooks

    Consistent & predictable leads are your lifeblood.

    • Social Media Marketing
    • Search Engine Optimization
    • Pay-Per-Click Marketing
    • Online Ad Buying
    • Outbound and Direct
    • Live Marketing
    • Traditional Media Buys
    • Lead Buying

    Systems & staff for measurement & management.

    • Marketing Management
    • KPIs & Dashboarding
    • Marketing Analytics
    • Custom Software
    • Conversion Optimization
    • Marketing Automation
    • PM / ERP Software
    • Sales Software / CRM

    You Can Become a Leader in Your Market by Developing Your Own Marketing Plan

    Robust Reports

    At Last, Accurately Measured Marketing

    • Enterprise Website Analytics
    • Social Media Analytics
    • Phone Call Analytics
    • Conversion, Goal & Lead Tracking
    • Real-time Alerts & Reports
    • And much more...

    For the Latest Marketing Tips On The Go...Download Our App:

    download to the app store

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    Let’s Start Changing Your World of Marketing

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    Marketing Audit

    Anyone can check out our system and get familiar with it for no cost. Let us know if you would like a free audit.

    Request an Audit

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    Performance Dashboard Included

    By setting up a marketing plan with us, you get access to the best marketing dashboard in business.